My Little Pony Project

Creative Strategist and Curation for Hasbro

Hasbro’s My Little Pony Project in 2012 was a year-long global celebration of the newly launched, overnight success My Little Pony: Friendship Is Magic. The event featured a charitable art exhibition, pop-up shop, screening, cast meet-and-greets - and “My Little Pony Night Out”, a takeover of Los Angeles’ famous Melrose Avenue. Los Angeles was the first stop of a world tour that went on to engage creative talents and garner new partnerships in New York, Europe and Asia.

Services provided: Developed and aided in the execution of the My Little Pony Project creative marketing campaign by combining strategic thinking with creative ideas, ensuring final event aligned with client goals and effectively reached the target audience; essentially bridging the gap between analytical marketing and creative execution.