Care Bears™ Forever

Creative Strategist and Curation for Cloudco Entertainment

Celebrating the forever-lasting influence of the Care Bears, this colorful and joyous experience offered attendees a special glimpse into the brand’s history with an expansive exhibition featuring global contemporary talents, the Care Bears™ Forever Pop-up Shop (featuring limited-edition merchandise) and Friends Forever: The Beary Besties Gallery (featuring the original Care Bears illustrations that started it all by Elena Kucharik, as well as artwork from the original greeting card line). This landmark event drew crowds daily throughout its five-week run, later inspiring a global campaign that traveled to Europe in 2024.

Services provided: Digitized original hand-painted Care Bears assets, developed and aided in the execution of the Care Bears™ Forever creative marketing campaign by combining strategic thinking with creative ideas, ensuring final event aligned with client goals and effectively reached the target audience; essentially bridging the gap between analytical marketing and creative execution.