The Last Unicorn

Brand Build and Launch for ITV Studios

Highlights of The Last Unicorn brand launch events included screenings, pop-up shops, and exhibitions featuring unique works of art by internationally renowned contemporary artists in ode to the celebrated film; never-before-seen film art that included hundreds of meticulously restored frames; and an array of globally available merchandise. The debut launch event held in collaboration with the Academy of Motion Pictures and Sciences drew fans from the film's diehard global base in the art, music and animation worlds. Partners and licensees included: Bioworld Merchandising, Hot Topic, Selkie, Sweet Streets, Threadless and Wildbrain CPLG.

Services provided: Spearheaded every aspect of the brand build from sourcing, archiving and digitizing the original film assets, style guide creation, to executing final brand plan with robust licensing and go-to-market retail strategies, resulting in a successful roll out for the client.